Last Month in Online Video Advertising
Sam's shared news items relating to online video advertising Continue reading →
View ArticleDigital Marketing Priorities: #7 Optimize
Any and all significant investment you make, be it personal of business related, merits that you pay attention to its performance to ensure proper working conditions and to highlight any learning that...
View ArticleContext is not just screens
Context is not just screens. "Context" includes much more than screens. What most people call screens, I call platforms. They are one of 3 dimensions of my model that are relevant to "context":...
View ArticleWhat is a GRP? for you digital folk
Yes, you can in fact plan an online campaign with GRPs and relate it to your offline broadcast components. Yes you can in some rare cases buy online media using the CPP pricing model. Yes as well to...
View ArticleOnline GRP, here now? How?
Whenever I'm teaching a group on digital media and start exploring pricing models or measurement and get to the CPP or online GRPs, I always get asked, "what's a point?" or "what's a online GRP?"
View ArticleHow to calculate a cost per point (CPP)
This post will be of use to both buyers and sellers in understanding how to calculate a cost per point where digital is concerned.
View ArticleDigital is not another media
The number one error traditional media people often do is to present digital as "another media". Digital is not another media. It is a whole universe of media.
View Article2016 Predictions – Advertising
What are the 2016 predictions in where advertising is concerned? These 2016 predictions aren’t only for online predictions, but for offline media as well!
View Article2017 & Beyond – Video & Television
Wondering what’s in store for television, video and gaming? Wonder no more!
View Article2015 advertising in review
So, what in fact happened in 2015 advertising? How did we fare compared to what we predicted was going to happen?
View Article
