What you missed this week: proximity marketing, top content asset, lower...
Sam's weekly round up of blog posts Continue reading →
View ArticlePrint ad budgets transferred to online video
Increasing advertising budgets in digital platforms don’t come out of thin air. While it’s true advertisers spend a little more overall each year, the bulk of the growth in digital platforms comes...
View ArticleLast Month in Online Video Advertising
Sam's daily shared online video news articles and retweets Continue reading →
View ArticleWhat you missed this week: lost a sale?, Midroll ads have more consumer...
Sam's weekly round up of blog posts Continue reading →
View ArticleLast Month in Online Video Advertising
Sam's shared news items relating to online video advertising Continue reading →
View ArticleLast month in Ad Spend news
Sam's daily shared ad spend news articles and retweets from the past week Continue reading →
View ArticleLast Month in Content Marketing & Branded Content
Sam's daily shared branded content and ebook news articles & retweets Continue reading →
View ArticleExtraordinary growth of RTB in Canada
Real Time Bidding is all the rage around the world and Canada is no different. eMarketer recently published a report on the explosive growth or RTB around the world quoting new data from Forrester, IDC...
View ArticleLast Month in Online Video Advertising
Sam's shared news items relating to online video advertising Continue reading →
View ArticleDigital Marketing Priorities: #7 Optimize
Any and all significant investment you make, be it personal of business related, merits that you pay attention to its performance to ensure proper working conditions and to highlight any learning that...
View ArticleWhat you missed this week: in a post-PC world…, social referral traffic,
Sam's weekly round up of blog posts
View ArticleLast month in Ad Spend news
Sam's daily shared ad spend news articles and retweets from the past week
View ArticleLast Month in Online Video Advertising
Sam's daily shared online video news articles and retweets
View ArticleContext is not just screens
Context is not just screens. "Context" includes much more than screens. What most people call screens, I call platforms. They are one of 3 dimensions of my model that are relevant to "context":...
View ArticleWhat is a GRP? for you digital folk
Yes, you can in fact plan an online campaign with GRPs and relate it to your offline broadcast components. Yes you can in some rare cases buy online media using the CPP pricing model. Yes as well to...
View ArticleOnline GRP, here now? How?
Whenever I'm teaching a group on digital media and start exploring pricing models or measurement and get to the CPP or online GRPs, I always get asked, "what's a point?" or "what's a online GRP?"
View ArticleHow to calculate a cost per point (CPP)
This post will be of use to both buyers and sellers in understanding how to calculate a cost per point where digital is concerned.
View ArticleDigital is not another media
The number one error traditional media people often do is to present digital as "another media". Digital is not another media. It is a whole universe of media.
View Article2016 Predictions – Advertising
What are the 2016 predictions in where advertising is concerned? These 2016 predictions aren’t only for online predictions, but for offline media as well!
View Article2017 & Beyond – Video & Television
Wondering what’s in store for television, video and gaming? Wonder no more!
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